Getting Snowed Under
I was out shoveling the front sidewalk this afternoon. The job was made all the more difficult because I'd kind of ignored the whole thing for the past couple of snows. As a result, instead of an easy clearing of white, fluffy snow, I was dealing with an inch of ice under another inch of slush and water.
Heck, the only reason I was out there at all was that I knew if that top layer froze, too, people might break their necks just trying to walk past our house.
Anyway, it took me two hours of back-breaking labor to get the sidewalk and a narrow path up my driveway cleared.
A lot of people treat their websites like that. They build something nice and then let them go. Instead of updating them periodically, they ignore them until they are so out of date that they are worse than useless. In fact, it can get to the point that the website actually makes them look worse than having no website at all.
Then, to fix the problem, they have to go through a complete website overhaul. It's expensive, time-consuming, and can be full of aggravation.
The solution? Just like with my shoveling, do a little at a time as it is needed. In fact, part of the process of setting up a site should be a plan on how it will be kept up to date (just like me making sure that I have gas for the snowblower and salt for the pavement).
So, what's your plan?
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