Reassurance

Lisa and I had our private Lamaze childbirth preparation class the other day. Our instructor, Stephanie Schaldenbrand is one of those people who are angels sent to earth.

This being our first child, Lisa and I have had the occasional twinges of nervousness. Stephanie helped us look those qualms in the face and reassured us that what we were experiencing was really not out of the ordinary. Just knowing that helped us to feel more comfortable right away.

Similarly, for most of us in our businesses, we need to reassure our customers or clients. They come to us with problems that they think are unique and make them veritable freaks of nature. Perhaps their books aren't up to date (and haven't been for some time). Maybe their marketing materials actually scare people away. It could even be that they have a website which actually embarrasses them. In any case, we have to calm and reassure them that, first, whatever the problem is, they aren't alone, and, second, that we can help.

So, what problems do your clients experience for which they need reassurance?