Monday, March 17, 2008

One Step at a Time

My daughter, Kaylie, taught me a lesson this morning about creating my web presence.

Yep, she's a child prodigy even before she's spoken her first word.

She was with me in my office while I was working. I had her on her lily pad blanket and she was working on running. No, she wasn't actually getting up and running around my office. She was lying on her back, lifting her legs and rolling onto her side. That's it. She's working on the next step of rolling all the way over. It's hard, but she's not letting that slow her down.

So, what does that have to do with creating a web presence?

Most people -- myself included -- won't do anything on the web until we've got the whole thing figured out. We've got to have the perfect website with the perfect layout and design, the perfect content, the perfect e-newsletter, the perfect search engine optimization which places us at the top of any search rankings, etc, etc, etc.

The end result of this, of course, is that we do nothing.

I think Kaylie has the right plan: Just start. Don't have a website? Hire someone to build one. Can't afford a high-end web design company? Hire your nephew. Can't afford him? Spend ten minutes a day using one of the various online tools at your disposal, such as Google's Page Creator.

Oh, and your site doesn't have to start out with every single piece of potentially interesting information under the sun. Try starting by answering the questions: Who are you? What do you do? How can you help me? How can I contact you? Later on you can create a page with the details of your state-of-the-art, factory-certified, award-winning framenjammer processes, one with the list of your press releases, and the calendar of events that you will be attending.

So what if you don't have perfect content? Something is better than nothing. Write anything, because, as my buddy Scott Ginsberg says, writing is the basis of all wealth.

A Web presence can be (and really must be) built over time, step by step. It's a slow process, but a necessary one, because if you (or your company) don't exist on the Web, then you don't exist.

So, what steps are you taking to increase your Web presence?


hellomynameisscott said...

Cute pic!

Totally agree.

"Don't be stopped by not knowing how."

Just go.

Thanks for the shout GP!

Larc said...

I think Kaylie needs her own blog...sweetie picture!

Debby said...

And since I am the proud grandmother and matchmaker of this fine child's parents, I do think she is a child prodigy.

Dan Kiskis said...

Good point about web sites. For those of us who are not web super heroes (more like web Mystery Men), just putting up something is a good start. I put together Cecilia's site ( - shameless plug) using Yahoo!'s simplest site building system. It's been great for her business. Just have some web presence allows her to tell people "look at my web site" when she's trying to sell them on a new concept, class, whatever.
The only bad thing about this approach is when you want to jump from the simple site to something more complicated and the tools you have chosen don't support it. You may have to create a completely new look and feel when you upgrade to the new technology.