
Before going any further, I just want to assure you that, for me anyway, I love working for myself. It's actually a heck of a lot of fun. It's just also a heck of a lot of work.
When most people daydream about starting their own business (myself included here), all they can think about is working on interesting projects -- do the work and get paid -- without having a boss or some corporate bigwig dictating to them how it's to be done. They do the math (incorrectly) "Let's see, if I just charge $50 per hour at 40 hours per week, 50 weeks per year, I'll clear $100,000 in the first year. Even after taxes, I'll be doing better than I am right now! If I charge $100 per hour, then I can just work part time -- with no boss! What a deal!"
OK, the math is correct, but there are a few underlying assumptions which are faulty. The E-Myth warns about this. If you have a business, you spend 75% of your working day on the business -- prospecting for clients, doing marketing, bookkeeping, networking, etc (or managing the people who do those same tasks). You spend the other 75% of your time doing the work for which you get paid.
Yes, you, in the second row. What? The breakdown of time I've specified adds up to 150% of a working day?
Huh, imagine that. Obviously, I've made a mistake somewhere. The total should be closer to 200%. Ah well, I'll check my math after I get some work done...
So, what did you think of the E-Myth?
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